As various publications have launched their own magazine app for the iPad, one popular business news organization has been noticeably absent from the App Store. After much planning and developing, Forbes Magazine finally launched an official app for Apple's tablet.
Previously, Forbes was available as a PDF digital download through Zinio. However, the business publication recently partnered with MAZ to create the iPad app. The new digital version incorporates the print content of each issue with interactive information, like Web links, writers' Twitter feeds, access to Forbes' Facebook page and the ability to share content from within the app.
Users can tap and pinch the screen to clip a photograph, chart, headline, or section of an article and share it through Facebook, Twitter, Tumblr, Pinterest and email.
The company took a long time to join the tablet world with caution. According to writer Lewis DVorkin, the approach was made with careful planning. "That means we didn't lust after the pixie dust floating around the iPad like most publishers did."
With careful planning and a desire to stand out above other magazine apps, Forbes enters the iPad arena, a little late to the party, but dressed to the nines.
"The new FORBES magazine app represents our effort to provide news enthusiasts with the freedom to glide between print, Forbes.com and the social web - to discover, to learn and to share what they find valuable with those who are important to them," writes DVorkin.
Forbes Magazine for iPad is free to download with single issues priced at $5.99. You can subscribe for one month for $2.99, or an entire year for $29.99.
The iPad app subscription does not include the print subscription and does not give access to subscription-only content at Forbes.com. This will definitely be to the detriment of Forbes. Subscribers to print magazines hate not getting free access to digital copies. They will cry foul and they will cry loud. Forbes' foray into the app market will stumble, as hundreds of consumers will give one-star ratings because they want free access. Mark my words.
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