Tuesday, April 2, 2013

Naming Nemo: how The Weather Channel took storm names away from the government

tracking nemo



Look out, Northeasterners: two massive low pressure systems are merging, creating the potential for wind gusts up to 60 miles an hour and heavy precipitation. We're experiencing what will probably be record-breaking weather — but even as the western frontal system approaches the coastal low pressure area, all people are talking about is something called Nemo.



Yep, The Weather Channel's ploy worked. Back in November, the 31-year-old cable network announced a list of names that would be assigned to "noteworthy winter storms" during the 2012-2013 season, in the style usually reserved for hurricanes. "Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events," the network wrote,...



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