Here are two ads — called “Alive” and “Together” — that Apple just released to tout its iPad and iPad mini. They’re a clear departure from Apple’s previous TV spots.
With jazzy music and quick word-association, they are much more hyperactively catchy than the usual doink-doink, thinking-nerd style of many others, and they feature a range of very active and visually arresting apps.
Here they are:
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