Tuesday, August 14, 2012

Apple looks to squeeze out Orange as new backer of prestigious literary award

“Apple, the US technology giant behind the iPad and the iPhone, is understood to be looking at backing the prestigious award, which recognises novels written by women,” Katherine Rushton reports for The Telegraph.

“The prize, which was founded in 1996, has been supported by Orange, the mobile phone operator, since it was launched,” Rushton reports. “However, the firm, which has since merged with T-Mobile to become Everything Everywhere, controversially withdrew its sponsorship in May.”

Rushton reports, “At the time, literary circles joked that Apple or BlackBerry could step into the breach to preserve the fruity theme, and quipped that they wanted to be able to ‘compare Apples with Oranges.’ Now, in evidence that life is, if not stranger, then at least as strange as fiction, The Sunday Telegraph can reveal that Apple has had talks with the award organisers. Sources said a number of companies, including Kobo, the ebook producer, had also indicated their interest but that discussions with Apple were the most advanced... It is not clear whether Apple would give its own name to the women’s fiction prize, or would name the award after one of its products, such as its iPad device or iBookstore.”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Sam" for the heads up.]

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