New Year’s Eve celebrations always kick off with Sydney’s memorable fireworks display where over a million people can gather at Sydney harbour to enjoy the spectacle. But this year, Sydney wants the celebration to be a lot more interactive, and an app has been created to allow anyone with a smartphone to join in and (hopefully) create something quite unique.
The app will be made available for free to both iOS and Android devices. The idea being that the app will fill each phone’s display with changing colors in the lead up to midnight. What Sydney is hoping for is lots of smartphones being held to the sky running the app, which in turn will create a light show to equal that of the fireworks.
Chances are good that many in the crowd that gathers will have a smartphone in their pocket. But getting everyone to download the app and remember to use it at the right time is going to take some memorable advertising and nudges from the event’s ambassador Kylie Minogue on the night.
Sydney has two fireworks shows planned for New Year’s Eve. The first is the family fireworks event at 9pm before the main event at midnight. The event organizers should use that 9pm show as a practice run for the smartphone light show, as many of the crowd will probably return for the midnight celebrations and be more inclined to remember to pull out their phones at the right time.
via Physorg. Image credit: Adam J.W.C
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